What is a
sizzle reel?

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What is a sizzle reel?

What is a sizzle reel? Simply put, a sizzle reel is a short, flashy video used to promote a product, service, event, initiative, or brand.

Sometimes referred to as demo, promo, pitch or highlight reels, sizzle reels are generally 60-90 seconds in length, but some are as long as 5 minutes.

It’s helpful to think of sizzle reels as promotional collages of the video marketing world. Sizzle reels use music, animation, and design to seamlessly combine any number of media such as video, data, blog posts, reviews, social media, tv content, magazine articles, radio interviews, and ads into one cohesive promotional reel. Essentially, sizzle reels distill massive amounts of information into short, exciting videos.

Some product focused reels, such as the 2019 Tesla sizzle reel, are focused on demonstrating features, while others can delve way deeper with heavy communication of facts and figures.

Because of their ability to showcase an entire presentation of results in just a few short minutes, sizzle reels are often used by marketing and PR departments to highlight the accomplishments of marketing efforts, as seen in this Devrie Global sizzle reel.

What is a sizzle reel

Benefits of
Sizzle Reels

Benefits of Sizzle Reels

  • Build anticipation
  • Highlight accomplishments
  • Pitch ideas for products
  • Event promotion

Featured Projects

Devrie Global Sizzle Reel
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Sizzle Reel

Devries Global

garnier fructis stule sizzle reel
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Sizzle Reel

Garnier Fructis

Secret Freshies Sizzle Reel
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Sizzle Reel

Secret Freshies

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MediaLuv has the tools and expertise to animate your message and further your brand’s marketing goals. We amaze our clients by creating stunning animations that propel their growth and get their audience sharing the love!